I focus on prioritizing designing for validating assumptions in order to produce learnings and reduce risk.


What I care about. 

I help companies make good designs that validate assumptions through collaboration and experimentation. My mission is to create designs that make people happy - for both users and team members in the company.



I am a firm believer in the power of community. You can find me engaging in these design communities and meetups.  

© 2024 William Cheng. Made with ❤️ and ☕️. 

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